|Artificial Intelligence will help Google Maps stop 100 million abusive edits in 2022|
Google Maps will stop 100 million abusive edits in 2022 thanks to AI
What do you want to know?
- Google has uncovered a massive attempt last year by fraudsters to submit abusive edits targeting legitimate Google business profiles.
- Of these, over 100 million edits were blocked, and more than 7 million fake business profiles were removed.
- To account for the abusive behavior of police on the platform, the company used a combination of AI models and human operators.
Abusive behavior has become pervasive on the web, making the information you find on any online platform subject to scrutiny. This includes reviews on Google Maps, although thankfully the search giant managed to keep the service’s information accurate and relevant, machine learning was not assisted in any way.
Google revealed that it blocked more than 100 million abusive edits targeting a Google business profile last year. The company said it used “machine learning models to improve our ability to capture bot activity and detect suspicious activity patterns.”
The Mountain View-based company also removed more than 7 million fake business profiles. A large portion of those takedowns were attributed to artificial intelligence, while more than 630,000 users were based on the report.
In addition, Google thwarted more than 12 million attempts to create fake profiles and nearly 8 million fraudulent attempts to claim business profiles. More than one million accounts were also disabled for violating Google’s policies against online vandalism or fraud.
On top of abusive activities, Google Maps also saw an increase in attempts to use fake reviews to hurt local businesses. Google said it “blocked or removed more than 95 million policy-violation reviews, of which more than 60,000 were removed because of COVID-related instances.”
Its ML model helped remove more than 190 million photos and 5 million videos that were of low quality or violated its content policies.
Google’s latest revelation makes it clear that AI is playing an important role in limiting the spread of shady activities on the Internet.
Source: Jay Bonggolto, AndroidCentral, Direct News 99